Management - apo.com Group

Reaching our goals together

As a company operating across Europe, the apo.com Group conducts its business in a respectful way that is free from bias or prejudice. We have a diverse array of characters, skills and expertise within our company and we firmly believe that this diversity is essential to our success.

Our workforce of almost 350 employees is led by an interdisciplinary management team that guides the apo.com Group together with the Executive Management.

More about the strategy of the company

Dr. Oliver Scheel
Chief Executive Officer & Managing Director

Dr. Oliver Scheel took over as CEO from founder Michael Fritsch in April 2021, and has been shaping the company’s new strategic direction since that day. As the holder of a doctorate in biochemistry, his previous roles include research at Beiersdorf, where he developed Nivea products, responsibility for the healthcare business as a partner at strategic consulting firm Kearney, and CEO of Ottobock, the world’s leading prosthetics manufacturer.

Dirk Wappler
Chief Operations Officer & Managing Director

Together with the Fritsch family, Leipzig native Dirk Wappler helped building the online pharmacy apodiscounter.de and later set up Apologistics GmbH, the forerunner to today’s apo.com Group. Dirk Wappler studied industrial engineering at the Leipzig University of Applied Sciences with a focus on electrical engineering. He uses his expertise to manage our operations in the areas of logistics, IT and online marketing.