Our brands at a glance
Our online pharmacies
e-prescription: targeting success with two brands
Operating seven online pharmacies in Germany, the apo.com Group is the third-largest player in the German online pharmacy market. Four million customers regularly place orders with us.
As part of our ambition to grow the company further and exploit the potential offered by e-prescriptions, we will be pursuing a two-brand strategy going forward. We will be relying on our online pharmacies at apodiscounter and apo.com to deliver success as flagships with their distinctly separate strategic positioning within the prescription market.
apodiscounter is the largest online pharmacy in the apo.com Group, giving around 1.5 million customers the opportunity to order more than 70,000 products with a focus on OTC medication, dietary supplements and pharmaceutical cosmetics.
apodiscounter is the only discounter among the major online pharmacies in Germany and offers low prices combined with fast, reliable delivery performance. Since July 2021, customers have also been able to redeem their prescriptions via apodiscounter, making it a one-stop shop for all their health needs.
Even today, prescriptions make up more than 10 percent of the total revenue generated by the apo.com online pharmacy. Given the imminent launch of electronic prescriptions, we are working on a brand relaunch in order to exploit their significant sales potential. We will position apo.com as a reliable partner and guide for pharmaceutical and medical topics based on our extensive understanding of patient needs.
As a result, the modern online pharmacy apo.com will soon focus on providing high-quality pharmaceutical advice as well as digital patient-focused services for chronically ill patients.
Other online pharmacies
The apo.com Group’s portfolio also includes the five German pharmacies Juvalis.de, apolux.de, versandapo.de, apotheke.de and deutscheinternetapotheke.de as well as the two international online pharmacies apodiscounter.pl in Poland and apotheke.at in Austria.
More than 75,000 products are available from our online pharmacies, including 25,000 prescription-only items and 50,000 over-the-counter products. Our range enables us to ensure that our customers receive comprehensive, safe and high-quality pharmaceutical care. Our long-standing partners include 300 manufacturers of 1,500 brands, among them Bayer Vital GmbH, Beiersdorf AG and L’Oréal Deutschland GmbH.
Our own brand
apodiscounter.de – high quality at low prices
Our online pharmacies stock the company’s own-brand products under the apodiscounter.de name, which is synonymous with high quality at low prices. The range includes non-prescription drugs, medical devices, dietary supplements, personal care products and teas, and provides an alternative to expensive products from well-known brand manufacturers.
Our product development efforts draw on our specialist expertise and knowledge acquired over many years. An interdisciplinary project team has launched each and every one of around 100 different products. We manage every step of the process ourselves, from selection and composition to production and packaging design, all the way through to registering the finished products with the authorities.
Our products are manufactured in Europe, and most of them are both certified organic and vegan.To the own-brand apodiscounter products
Chief Marketing Officer
+49 171 7543165