e-prescription mission
Actively shaping the future of the online pharmacy market

We want to make a decisive contribution to the future of the online pharmacy market, electronic prescriptions give us a chance to do just that. Until now, patients with prescriptions had to send their paper prescriptions to online pharmacies by post. As a scannable QR code, the e-prescription makes it easier for customers to place orders online and will increase the proportion of prescriptions redeemed this way. Sector experts expect the comprehensive nationwide rollout of e-prescriptions to significantly increase the online share of the prescription market. We expect the apo.com Group’s annual revenue to treble by 2025.