Focus on private label
New round for apodiscounter TV commercial
The TV commercial campaign for our online pharmacy apodiscounter is going into the next round. This time the focus lies on our private label. “Die Apo, die abliefert” (the pharmacy that delivers) has more than 80 private label products in its assortment, which offer high quality at low prices.
With the aim of winning new customers and convincing them of our service, the TV commercial conveys the core attributes of our discount brand: fast and affordable. The spot, featuring TV presenter Ruth Moschner as a likeable superheroine, can be seen among others on the channel sixx during the commercial breaks of the rerun of “The Masked Singer.