apo.com Group brings digital healthcare marketing expert on board
Anja Ranneberg becomes Chief Marketing Officer at Germany's third-largest online pharmacy group

On June 1, 2024, Anja Ranneberg will join the apo.com Group as the new CMO. Anja Ranneberg brings extensive experience from leading marketing roles in the healthcare industry, including from the American online pharmacy PillPack, an Amazon Group company.

In her career, Anja Ranneberg has already achieved impressive success in the development and marketing of digital services for people with chronic illnesses and was most recently responsible for marketing at Kaia Health, a global market leader in the field of digital therapies. Her expertise in the areas of healthcare and e-commerce is of great value to the apo.com Group, which will continue to expand its digital offerings for the healthcare of chronically ill people.

“With Anja Ranneberg as CMO, we are gaining an experienced leader who fits perfectly with our goal of improving the quality of life of people with chronic diseases through innovative digital healthcare offerings,” says Dr. Oliver Scheel, CEO of apo.com Group. “Her impressive background and commitment to healthcare make her a valuable addition to our team.”

Anja Ranneberg will play a key role in further developing apo.com Group’s marketing strategy and increasing the company’s market presence, especially for e-prescription services. Her focus will be particularly on improving the customer approach and positioning the company as the preferred partner for the care and support of people with chronic illnesses.