sensetics
apo.com Group's dermocosmetics brand launches new product lines and a revised design
The apo.com Group is expanding its portfolio of private-label brands with three new product lines from its dermocosmetics brand sensetics. The new product generation is now available in the online pharmacy shops of the apo.com Group, including apodiscounter.de and apo.com, as well as on Amazon. The online pharmacy group plans to continuously expand the portfolio in order to provide a comprehensive range of high-quality pharmacy cosmetics in an attractive price segment for its customers.
New product lines for individual skin needs
The new product range includes seven dermatologically tested care products, divided into three lines for different skin types:
- basic care program “SENS”: for all skin types and ideal for daily use
- anti-aging care “HYDROSENS”: suitable for sensitive skin and with hyaluronic acid
- special care “ROSASENS”: for sensitive skin prone to redness as well as patients with couperose and rosacea
The product lines are tailored to different age groups and skin types, offering customized skincare for every stage of life. The products were developed and manufactured in Germany by a team of pharmaceutical experts specifically for sensitive skin.
With sensetics, we offer dermatologically tested skin care products in our online pharmacies that are precisely tailored to the needs of our customers. We place particular emphasis on the selection of high-quality ingredients, skin compatibility and the scientific basis of our formulations. All products are free from parabens, dyes, mineral oils and animal testing.
Carolin Zielke, pharmacist and head of private label business at the apo.com Group
New design and strategic development
The development of the new product lines is accompanied by a strategic realignment of the sensetics brand and a modernization of its design. The apo.com Group places a high value on quality, transparency and customer orientation – this is also reflected in the development process, in which feedback from more than 700 customers was incorporated. sensetics stands for high-quality dermocosmetics with a strong price-performance ratio. The modern, clean brand look underscores the positioning as medical skin care from the pharmacy for everyone.
Our customers expect effective, skin-friendly products at a fair price – and that is exactly what we offer with our new sensetics product lines. With this high-quality and modern product line for pharmacy cosmetics, we are strengthening our own-brand portfolio and further expanding our expertise as a healthcare company.
Dr. Oliver Scheel, CEO of apo.com Group
Targeted brand communication for maximum reach
The relaunch of sensetics is accompanied by an online marketing campaign that focuses on interaction with the target group. Social media and influencer marketing ensure visibility and trust, while SEO-optimized content and advice formats strengthen the brand’s presence in the pharmacy and cosmetics market. Exclusive promotions and storytelling campaigns actively involve customers and promote brand loyalty.