Private labels
Our health and personal care products
The apo.com Group develops and distributes a portfolio of around 100 private label health and personal care products under the brand names apodiscounter and sensetics. Private labels are a key component of our value creation: they enable us to actively shape quality, product range, and pricing. At the same time, they contribute to high-quality and affordable healthcare.
Holistic development
From product concept to market launch
The development of our private label products is based on pharmaceutical expertise and many years of experience in the online pharmacy market. Each of the around 100 products undergoes a structured development process within an interdisciplinary team of pharmacists, regulatory experts, product managers, and marketing professionals.
The apo.com Group takes care of all key development steps in-house:
- the selection and formulation of ingredients
- the production process in collaboration with manufacturers
- regulatory registration
- product packaging design and marketing
apodiscounter is the apo.com Group’s flagship private label in the health products sector and offers a wide range of products, which are sold through our online pharmacies and other channels.
The portfolio includes medicines, medical supplies, dietary supplements, and cosmetics that are easy to use and can therefore be easily integrated into customers’ health routines. The brand stands for a combination of high-quality pharmacy standards and attractive prices.
Sensetics is the dermocosmetics brand of the apo.com Group. Its comprehensive portfolio includes four skincare lines: basic care for all skin types (SENS), moisturizing and anti-aging care with hyaluronic acid for sensitive skin (HYDROSENS), soothing care for skin prone to couperose and rosacea (ROSASENS), and sun protection products (SUNSENS).
All products are dermatologically tested and meet the highest quality standards. They are free from animal testing and chemical additives such as parabens, mineral oils, and microplastics.
Quality and Safety
Reliable regulatory standards throughout the entire process
From product development to delivery, we place a high priority on pharmaceutical safety and ensure compliance with legal requirements throughout the entire value chain. In production, we work exclusively with certified and audited manufacturers. We are happy to provide detailed information on regulatory requirements, quality assurance, and collaboration opportunities upon request: [email protected]
Under its own brand apodiscounter, the apo.com Group co-distributes several medications as a pharmaceutical entrepreneur (Download list). If you have any questions regarding usage instructions or professional information, please contact us via email at [email protected].