Stronger together for animal health Group and Fressnapf launch online shop for veterinary medicines

14.05.2024, Pressemitteilung Download


Cooperation for animal health: Group and Fressnapf launch online shop for OTC veterinary medicines

Assortment of medicines: over 50 products for dogs and cats against parasites at launch

Efficient processing: Group takes over order processing, fast delivery, customer service with pharmaceutical advice

The online pharmacy group Group and Fressnapf are offering a joint online shop for OTC veterinary medicines. Customers can now order these via Both companies see great potential in the collaboration. The Group is making it possible for dog and cat owners to obtain their medication anywhere and at any time, thereby expanding its customer base. As part of the collaboration, Fressnapf is supplementing its existing omnichannel offering and its in-house digital veterinary service “Dr. Fressnapf” with seamlessly connected access to pharmacy-only medicines.

“Our marketing activities have so far concentrated on human health. With this cooperation, we are now focusing on our four-legged friends in response to increasing demand,” explains Dr. Oliver Scheel, CEO of the Group. “Together with Fressnapf, an established brand in pet care, we are reaching a large community of animal lovers and can close a supply gap that also offers us considerable growth potential.”

The online store focuses primarily on veterinary medicines for dogs and cats, particularly against parasites such as ticks and fleas. With over 50 products from well-known brands such as Frontline and Seresto from the renowned European manufacturers Boehringer and Elanco, the store offers everything a pet’s heart desires.

As part of the partnership, the Group will handle the entire order processing via its online pharmacy brand apodiscounter. With the help of its highly automated logistics and pharmaceutical expertise, the Group ensures fast delivery of the high-quality products. Customer service with a pharmaceutical team is available from Monday to Saturday by telephone and e-mail to answer questions about the products and guarantee a straightforward shopping experience.

“The cooperation is a useful addition to our existing services,” adds Dr. Jens Pippig, Member of the Management Board at Fressnapf. “Together with the Group, we can now offer a wider range of veterinary medicines and thus improve the customer experience for our omnichannel customers.”

About the Fressnapf Group
The Fressnapf Group is the European market leader for pet supplies. Since the opening of the first “Freßnapf” specialty store in 1990 in Erkelenz (NRW), founder Torsten Toeller has remained the owner of the company. The company is headquartered in Krefeld, with further offices in Düsseldorf, Venlo (NL) and in the national subsidiaries. The Fressnapf Group is currently active in 14 countries. Today, over 2,100 Fressnapf and Maxi Zoo stores and more than 18,000 employees from over 50 nations belong to the group of companies. In Germany, the majority of the stores are operated by independent franchise partners, in other European countries as own stores. The group generates annual sales of more than 4 billion euros. In addition, the Fressnapf Group sponsors various charitable animal welfare projects and is constantly expanding its social commitment under the “Tierisch engagiert” initiative. With the vision “Happier Pets. Happier People.” the Fressnapf Group sees itself as a channel-independent, customer-centric retail company that creates an ecosystem around pets. The product range currently includes 16 brands of all price categories available exclusively at Fressnapf | Maxi Zoo. The company’s mission is: “We connect products, services and pet lovers and their pets in a unique way, around the clock and everywhere, making life together easier, better and happier for people and pets!”